Last night, at a networking meeting where I was talking to a small group of women about what I do in my business and what we had to offer, I was told that my retail sales could be down because “we are going to do our shopping for the holidays online.” I operate a retail store as well as the online store, and other than a few tweaks and such, there are some folks that are not willing to buy online, but lots are thinking that buying online is problem free, and that there is consumer protection. There is and there isn’t. Check this recent article about the topic by CBC News.
http://www.cbc.ca/news/technology/story/2011/11/14/technology-returning-online-purchases-piac.html
This recent article highlights some of the dangers of online shopping, just for “stuff.” Imagine going on a vacation, researching it all online, putting it together, charging your card, and then you go, and everything is a disaster. You miss your flight, it gets cancelled because of volcanos, or what have you. Now what? That cheapy reservation may have saved you $10 to $50 dollars instead of going with an agent, but that agent did all your research. Sure, you killed some time online doing the same research too, but could you have been going to the gym, hanging with your kids, or something else? And, when you book yourself and the screw up fairy shows up while you are away, can you call your agent to fix it? Oh, wait that was YOU. Your agents have connections to the trip suppliers you may not have. They can likely fix it quicker. I guess you get what you pay for, and that little extra you pay the agent is for their time. Do you think it is worth it now?
But I, as a brick and clicks retailer, metaphysical teacher, and student of all that spiritual stuff, see the need to update my policies on sales and returns. (Actually I have one—any defective item I will refund, even at a loss, and fully. Shipping included.) I have not actually stated one in the store policies, but given what is online and this article, it is high time I did. So, I get that online shopping means no rubbing shoulders with crowds at malls to find out that the retailer has no more of xyz brand gizmo. I wonder how I will get my own shopping done. But belonging to that group of owners who are downtown businesses, small businesses, and of course, one woman running it all, I get how much goes into pricing my merchandise, and while someone else may undercut me, at what cost? You can buy the book here after you flip through it—I have even read most of what I stock, so I can tell assure you about the content. I even have a couple of leftovers that the big boys only have in used books. But that book buys the store’s light, space for workshops and community events, buys you a connection and service to an experience and resource not just online, but face to face. Seeking and confused? Call me. That expertise comes with a fee, and I know I am worth it, and so are the other businesses offering you something locally accessible.
The Occupy Movement highlighted the discrepancy between the 1% and the 99%. It starts with where you vote with your money. Elections aside, real changes will happen when we consider what our dollars do. Sure, US stuff is cheaper, and anyone importing it will pay a 22% duty on clothing, on top of other sales taxes, so, consider if it really a deal. Use your money to show what you value. Some folks will buy gift certificates or the like, or gifts of a real practical nature (grocery cards, or tires for a vehicle), this season. You decide what you value. I have come to understand that when folks are not buying it is not because they do not want to; it is because they cannot right now. I see that in my sales, and I am learning to take it in stride. Running a business is a little bit of faith and a whole lot of work, but I love what I do so much, the idea of working for someone else is not a reality I want.
So, with extended hours at the store this holiday season, if you are in town, drop in, and if not, check out the website.
Peace and Blessings